Madeleine Churchill | Creative Director | Art Director

Print, Collateral, Design, Branding, Advertising, Digital, Broadcast, Video, Web, Copy Writing, Outdoor, Packaging, Identity- it's all here.

This summer road trip campaign for in-branch posting entices viewers to get on the open road without hesitation. The adventure awaits and AAA is behind you all the way.

These in-branch promotional posters were designed for Q1 postings and remind members of the many insurance products of AAA (beyond roadside assistance). Post it format includes many New Years to-do items that pertain to specific categories and engage members as they wait in line for services.

Many folks don't realize the breadth of AAA services and think of AAA as simply Roadside Assistance. This campaign speaks to the many services offered consumers for all their lifestyle needs-Travel Assistance, Auto, and Home and is designed to appear in rotation.

Posters announcing travel promotions in AAA branches for specific VIP travel opportunities and Grand Opening design for AAA branch openings.

This Insert announcement ad for Honda's premier touring bike caused all the bikes to be presold with no available product for the dealer showroom. We then were charged with creating a life-sized standee for dealers to promote and take additional ordersThis standee, embossed and enormous also featured an engine roar chip as customers approached. This standee also won an award for excellence in design and print production.

This poster, with its point of view perspective, beckons the onlooker to join the ride past the earthly setting of the movies to voyage to the home of E.T. Collaborating with Drew Struzan, movie poster illustrator, we arrived at a this key art visual used across all media for promotion of the attraction. This poster once sold for under $10, is now offered on Ebay occasionally for $100.

Poster to appear in AAA Auto Repair Shops reminding Members of an important benefit to Membership and informing others of same.

Role: Senior Art Director, Designer and photo illustration of auto parts.

Also: AAA Auto Repair Shop Directory and ad for Via Magazine

Ads featured in Via Magazine featuring challenging roads and the protection of AAA Roadside Assistance and Auto Insurance. Additionally, the ad on the right promotes the reliability and trustworthiness of AAA Auto Repair Shops.

Posters promote summer travel with the protection of AAA insurance. Strategy was to appeal to AAA Members and travelers to Utah, Southern California and The San Francisco Bay Area to take off for these destinations with confidence and peace of mind.

Promotional giveaway of an appealing duffel bag for summer travel is featured to drive customers to local AAA branches for an insurance quote on home, life and auto insurance.

This poster design advertises an interesting cultural phenomena--that of Japanese fascination with American bluegrass music. Advertising a concert of a touring Japanese Blue Grass Band, this poster marries the main instrument of the band with its namesake mythological creature--Nessie.

This Levi's insert was designed to combat the perception that Levi's wasn't for teens but for their parents. We gave college students the assignment to video their friends talking about Levi's to get insight into this demo. The result was creating this campaign of an Ambassador of Sound, a young charismatic character who would evangelize music and the Levi's project. Giveaway insert includes a fold out poster and contest to win Levi's products and a musical CD giveaway.

This campaign for a fund raising event at the Museum presents the needs of the museum in a Hemmingway-esque mode in a tribute to the Museum's highly exhibited native son. Done in spoof 'Ernest' we contrast museum fundraising needs with Hemmingway titles. The posters were designed to be hung throughout the Museum to raise awareness in a fun, engaging and relevant voice.

All non-Hemmingway titles and copy was also authored my me.

More in the series of posters to be hung in galleries throughout the event. Each poster ties in a Hemmingway title to a urgent repair or renovation proposed by the Museum for funding. From left to right those needs are: Faulty fire alarms, security alarm systems, and unreliable plumbing.

Non-Ernest copy authored by me in ernest.

This promotional print campaign for an upscale Marin salon offers a solution to waking up on Monday morn with Bed Head Blues and a discount to boot.

Fold-out mailer for interior designer ottoman collection. Featuring customizable urbane destinations, this marketing piece goes to trade shows,  interior designers, high-end furniture stores and to targeted direct mail customers.

Two in a series of outdoor boards to appear in Southwest market. These boards address the issue of excessive mergers in that area (up to seven in ten years) and stresses (through invented consumer maladies) the reliability and continuity of Cigna in an ever-fluctuating, tumultuous, regional marketing area.

Part of a 4 stage outdoor 'spectacular' series appearing on Sunset Blvd and in other location. I supervised the photo shoot of funky LA-style garbage that was accumulated through requesting objects of interest from FCB employees. The messages on the boards changed every two weeks with the first stage reading 'The Reasons for Recycling are Increasing Every Day'  with a few stacks of newspapers and a palm tree inflatable. With every board posting the garbage mounts obscuring parts of the message. Stage 2, simply reads 'The Reasons for Recycling Are Increasing' (with the tagline) and the third stage with every growing trash, simply states the obvious; 'The Reasons For Recycling'. This last stage featured totally obscures the message and simply offers a common sense solution.

Large Signage posters designed for San Jose International to direct airline passengers toand inform them about the many concessions
available at the airport. Using the planes as a directional arrow these
posters guided travelers to desired destinations before boarding any planes.

Two outdoor campaigns for Universal Studios Theme Parks Florida and Hollywood. At top is an outdoor board teasing the opening of a new attraction in Florida for the King Kong multi-million dollar ride. The chains and billowing material garnered press and stay tuned interest for the 3-D Cinnabar outdoor board that took its place upon the attraction opening.

The 'Earthquake' board (opened years after remake of original movie), featured a moving Richter Scale needle on freeway exit on Universal property in Hollywood.

This site promotes a new relationship between local shops and global brands and a new online advertising model for to increase ROI for both. Branded look includes a new logo, sliders, and engaging visuals for this B2B site.

This gaming site offered a new take on an advertising model taking players through websites and searching for clues to a monthly puzzle. The winner of our monthly puzzle won a cool 15 grand and was engaged in our story line of Raider's Ark-like intrigue, mystery, Egyptian symbolism and a down-on-his-luck major baseball protagonist. Client sites and sponsors included Universal and Sony.

For this 6 month long project, I acted as Creative Director (and designer)-- for all visual and story line elements as well as branding, logos, illustration and story board illustration, teaser print ads directed to college students, apparel giveaways, oversight of developers and more.

This site garnered a 5 out of 5 for design from Web Magazine.

Escova Blow Dry Salon in San Francisco Bay Area Branding and Digital Design. Images of beautiful women and stylish, comfortable salon interior appear in slider on home page. Art Direction, Design, as well as branding, logo, store signage, business cards and flyers.

This page represents branding for a new online dating site, Magical Matches, that wanted to challenge traditional online sites as a game-changer. The premise (and promise) is that Magical Matches goes deeper in the dating pool to find soul mates not online matches.

Other elements included event marketing for new product launch to be staged in Union Square, logos, street banners, outdoor etc.

Website Design for Seriluna Direct Sales Site. Strategy included showing beautiful, relaxing spa-like visuals entreating potential sales agents and clients to 'Spa someone you love'. The assignment here was to create branding for this direct sales company (utilizing existing logo) to attract a younger and more stylish demographic to join the Seriluna team in an Avon-like business model.

Strategy on this website design project involved appealing to mature women in a holistic manner with great anti-aging products and healing 'affirmacizes' to boost moral and confidence-a beauty booster.

I wrote the copy on these pages, designed and art-directed the visuals and branding elements such as the logo, affirmative decals for mirror placement and product packaging.

Challenge here was to create a clean, simple branding for this co-branded water filtration client.  Attempting to simply appeal to a growing human concern and streamlined aesthetic, this project simply demanded a fresh, clean approach to their company voice and visual approach that reflected the purity of their product.

Rebrand including logo, letterhead and business cards, work apparel for team members in the field, website design (in process) and brochure.

Created visual look for pro bono SAF Foundation that supports snow sports enthusiasts from the young novice to highly accomplished Olympic athletes. Created logo, branding and website design for site requiring announcements, membership drives, event information, etc.

Creative Direction for new skin care line marketed to women of glorious color. Featuring beautiful women of all skin colors, but focusing on non-Caucasian women, we specifically embrace this colorful market that is under-represented by beauty product manufacturers. Website (currently in process) showcases beautiful women in sliders on the home page illustrating the diversity and depth of the target audience.

One example of the many assignments for Washington Mutual and GE money that represented co-branded integrated marketing for affinity card programs with Visa, MasterCard and American Express.

Challenge was to pitch new partners (here fashion conglomerate) alongside financial partners creating credit card program elements including designs, new pitch marketing materials and consumer materials such as brochures, posters, integrated marketing/direct mail, banners, giveaways, etc.

Catering to an upscale market this proposed package and logo pays homage to the small silk manufacturers of the sheets. In both instances, the simple upscale black box contrasts with the luxurious silk fabric visible through the die cut design on the front.

Anti-Aging product marketed to mature women offering hydration from the inside out. (Packaging and website currently in production).

Proposed packaging includes a frosted jar with window in logo to see brilliant blue hylaronic capsules as part of the design. Small jar nests in a shelf inside box for a greater shelf presence.

Skin Beautiful branding, logo, label and box designs (not yet photographed). Aesthetic to appeal to mature women.

Various logo designs for new startups and pro bono foundation.

Logos include travel website, Fox, nutraceutical product launch, Universal Studios Hollywood attractions (Creative and Art Direction), silk sheet manufacturer, gaming website and winery.